Exclusive January Smart Home Event Savings Upgrade your home cinema with the top-tier LG 77" Class B4 Series OLED 4K TV (2024). Known for its perfect blacks and stunning contrast, this OLED model is currently at its lowest price during LG's official January event.
Current Price: $1,799.99 (After Promo Code)
Previous Price: $2,499.99
Instant Savings: 28% ($700 Off)
Promo Code: WELCOMELG20 (20% off for first-time orders/rewards members)
Bonus: Free Delivery + Professional Mounting & Installation Included.
Price Watch: Why Buy from the Official LG Store? We verified the prices across the web to ensure this is the absolute lowest total cost:
LG Official Store: $1,799.99 (Includes Free Installation + WELCOMELG20 Code).
Amazon / Best Buy: Prices often hover around $1,996 - $1,999, and professional installation usually costs an extra $150 to $200.
The Verdict: Buying directly from LG saves you roughly $350 in total value when factoring in the professional setup and the exclusive discount code.
ElectroSavvy’s Expert Take: Is the LG B4 Worth It? After analyzing the 2024 OLED lineup, the LG B4 stands out as the ultimate "value-for-money" flagship. While the higher-end C4 or G4 series offer slightly more peak brightness, the B4 delivers the same perfect OLED blacks, 120Hz gaming features, and 4x HDMI 2.1 ports at a much more accessible price point.
My recommendation: If you are upgrading from a standard LED or an older OLED model, the $700 savings on this 77-inch giant is a game-changer. Plus, the free professional installation is a massive bonus that solves the biggest headache of buying such a large, delicate screen.
Looking for a More Compact Option? If 77 inches is too large for your space, you can still get incredible OLED performance for less. The LG 48” B5 OLED (2025) is currently on sale for just $549.99 (originally $1,299.99), saving you $750. This 2025 model is a perfect choice for smaller rooms or as a high-end gaming monitor, and it is available at Best Buy and the LG store.
Key Features of the LG B4 OLED:
Self-Lit Pixels: Infinite contrast and 100% color fidelity for a true theater feel.
α8 AI Processor: Smooth 4K upscaling and enhanced picture processing.
Gaming Powerhouse: 120Hz refresh rate with NVIDIA G-Sync and AMD FreeSync Premium.
Smart Experience: Powered by webOS 24 with 5 years of guaranteed software updates.
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